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Google Ads

The Digital Ad Playbook is Broken – Here’s What Comes Next
Digital Advertising

The Digital Ad Playbook is Broken – Here’s What Comes Next

WPP slashing its 2025 projections should surprise no one. The advertising industry is hurting – because the digital playbook is breaking.  Yes, brands are spending less, and a retraction is underway. While it's easy to...

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Digital Advertising

Mastering the Art of Advertising in an Election Year

This article was originally published on Forbes.com. In a presidential election year with a challenging economic environment and tensions growing across the planet, U.S. consumers are understandably uneasy. Advertisers are facing a challenging scenario that requires...

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Paid Search (SEM)

Set Your Business Up For Success with Google Ads

In today's digital landscape, the question of whether Google Ads are worth the investment resonates with every business owner striving for growth.  The resounding answer: Yes, Google Ads are a powerful tool, particularly for local...

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