WPP slashing its 2025 projections should surprise no one. The advertising industry is hurting – because the digital playbook is breaking. Yes, brands are spending less, and a retraction is underway. While it's easy to...
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The latest Meta news from The Verge is weighing heavy on our minds today. Zuckerberg sat down with Stratechery and laid out his new vision for the advertising future, and it's troubling. Coming from someone...
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The ongoing wildfires in Greater Los Angeles have devastated the region, causing widespread damage and displacing countless people. During such times of crisis, it's crucial for businesses to adapt their marketing strategies and demonstrate sensitivity....
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This article was originally published on Forbes.com. In a presidential election year with a challenging economic environment and tensions growing across the planet, U.S. consumers are understandably uneasy. Advertisers are facing a challenging scenario that requires...
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