Paid Social Advertising
What to Expect
- BOOSTED BRAND AWARENESS
- IMPROVED SALES AND CONVERSIONS
- ENHANCED LEAD GENERATION
We transform paid social from a marketing channel into a conversion powerhouse. Our data-driven approach crafts custom, full-funnel campaigns that capture attention, drive engagement, and deliver measurable results across every applicable social platform. From strategic audience targeting and platform-optimized creative to real-time optimization and advanced attribution, we build campaigns that connect with your ideal customers at every stage of their journey. Whether you're scaling on Meta, TikTok, LinkedIn, or emerging platforms, our team ensures your campaigns target high-intent audiences, optimize for your specific KPIs, and drive consistent ROAS that scales efficiently with your budget. Don't just advertise on social media - dominate it. Partner with us to unlock performance that puts your competition on notice and turns your social presence into a true competitive advantage.
The All Points Approach to Paid Social Advertising
It can take time to master the nuances of each paid advertising platform. Our team is proficient on the most effective platforms for businesses, including Meta (Facebook + Instagram), LinkedIn, Pinterest, TikTok, Twitter, NextDoor, and Snapchat. We’ve developed a comprehensive process for campaign management and are constantly evolving it as new technology and techniques become available.
Copywriting and Ad Creative
We adopt your brand's tone and voice to effectively communicate to new and existing audiences through ad copywriting. Creative design, selection, and/or direction is offered in each of our paid advertising service levels. Our team's involvement in creative will vary based on the service level and channels recommended.
Brand Immersion, Strategy and Campaign Planning
We analyzes your goals, past + current paid media strategies, top competitors, and industry trends to develop a strategic paid social plan. The plan includes our recommended channels for advertising, audience and keyword targeting, campaign architecture development, budget allocation, event tracking setup, and ad copy and creative development or direction.
Campaign Execution and Management
All Points assists with the setup of ad accounts, as needed, and builds out the approved campaign architecture with corresponding ads. Our team manages campaigns within platforms and makes real-time optimizations on an ongoing basis. Ad spend is monitored closely throughout the month to ensure campaigns are pacing to hit and stay within any given budget.
Ongoing Reporting and Analysis
Your data tells a story, and we make sure you never miss a chapter. Our reporting goes beyond surface-level metrics to uncover the insights that drive real growth. Through custom dashboards and regular strategic reviews, we translate campaign performance into actionable intelligence. We don't just deliver data - we provide context, insights, and clear recommendations that help you make informed decisions about your marketing investments. From granular campaign metrics to big-picture strategy, we ensure you have the insights needed to stay ahead in today's competitive landscape.
Integration of Paid Social Advertising with Other Digital Marketing Tactics
While paid social drives powerful results on its own, true digital dominance comes from strategic channel expansion and integration. We ensure you're amplifying your impact by designing a unified digital presence that combines the targeting precision of paid social with the authority of organic content, the intent-driven power of search, and the nurturing capability of email marketing. This coordinated approach creates a seamless brand experience that meets your audience wherever they are in their journey, maximizing both efficiency and impact across every digital touchpoint. Already have your other channels covered? Perfect -- we'll integrate seamlessly with your existing strategy, providing expert guidance when needed and ensuring paid social amplifies your entire digital ecosystem for maximum impact.
