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Adapting marketing during natural disasters
Marketing

How to Adapt Digital Marketing Efforts During Natural Disasters

The ongoing wildfires in Greater Los Angeles have devastated the region, causing widespread damage and displacing countless people. During such times of crisis, it's crucial for businesses to adapt their marketing strategies and demonstrate sensitivity....

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Digital Advertising

Mastering the Art of Advertising in an Election Year

This article was originally published on Forbes.com. In a presidential election year with a challenging economic environment and tensions growing across the planet, U.S. consumers are understandably uneasy. Advertisers are facing a challenging scenario that requires...

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